4 Tricks to Driving More Traffic to Your Website (Hint: They Utilize Your Email Signature)


Do you send out emails? Well, of course you do. Everyone uses emails. I don’t care that they’re saying it’s dying
in popularity, if you have a job chances are you’re using emails. Hey everyone, I’m Neil Patel and today I’m
going to teach you how to drive more traffic through your email signature. I love emails. Why? Because, at the bottom of every single email
I can include my email signature. In my email signature, I promote my own business. If you look at mine, it’s kind of funny. I talk about a fax machine, what is a fax? I even have a cocky disclaimer. Lawyers love the disclaimer, some people even
respond to me in email saying like, “Amazing disclaimer. Do you mind if I steal it?” And, of course, I don’t mind. But, within my email signature you’ll notice
that I always link out to my website. It’s a really simple way to drive more visitors
back to your website. So, the first thing you need to do in your
email signature is, link back to your site. If you don’t provide a link no one is going
to go to your site. The second thing you need to do is mention
your social media profiles. If you’re already popular on the social web
you don’t need to do this, but if you’re not and you want more followers, link out to your
Facebook or Twitter profile, or LinkedIn profile. Just pick one. Giving people too many things to do is overwhelming
and they won’t do anything, but if you just give them one they’re much more likely to
do it. So, pick a social profile, let’s say it’s
Twitter. You can say, “Hey, want to follow me on Twitter? Click here to do so. I really appreciate it if you would.” By placing something simple like that within
your email signature, more people will follow you on the social web and then when you share
content on those social sites related to your website, it will drive traffic again back
to your site. The third tactic I have for you, and this
is really simple, every time you have a new blog post update your email signature with
this. Check out my latest blog post and please share
it. That’s it. By doing that, people will click through,
go to your latest blog post and share it. The fourth thing I have for you is link out
to all the places where you’ve gone press. Startups are really well known for doing this,
so like the founders of startups don’t just link out to their own websites, they’ll also
say, “Oh, why not check out our latest CNN article, or latest entrepreneur.Com article? Check it out here.” By driving more people to the articles that
talk about you those article are going to get more traction, more social shares, more
back links, they’re going to rank higher in Google, and that indirectly is going to drive
more traffic back to your website. Now, when you’re trying to drive traffic through
your email signature make sure you’re not doing more than two of these things at the
same time. You don’t want to link out to your website,
tell people to follow you on the social web, and tell people to share your latest blog
post. So, only pick two of them and do them at the
same time. Never do three or four at the same time, it’s
just too overwhelming from people and it’s asking them for too much.

5 thoughts on “4 Tricks to Driving More Traffic to Your Website (Hint: They Utilize Your Email Signature)

  1. Very helpful..Neil how you manage your schedule. everyday new video without fail. You are very inspiring to me..please share some details about your day schedule..

  2. Neil Patel Hey, Neil. Great content. Again. Wanted to add a few ideas that might enhance your ideas.
    For #2, to add you on social (but not ask/offer too many options). People use different social. If you offer one they don't use…you lost them. So how about having a dedicated squeeze page with just your social share buttons…and, as your tagline:
    "Want to follow me on social? Awesome! I'm on a bunch. Pick your favorite one _here_."

    Oh. Er…pretty much like you set up your "check me out on these press sites" (one link, to page with links all your press). I paused at #2, so I didn't catch this similar idea…til after posting.

    So basically, offer access to all social (with just one ask), similar to how you offer access to all your press coverage with one ask.

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