Digital Marketing Trends for 2019 | 4 Online Strategies to Grow Your Business


Can I tell you a secret? Just between us
okay, just between us. Hardly anyone sits at their desk, January the 2nd and
says right, let’s do my marketing strategy for the year. Because isn’t that
always the case? You concentrate on your client work first, and your own business
second. But that’s okay that’s why we released this video in February. February
is the new January. February is the time you need to start thinking about your
digital marketing for 2019. How can you use digital marketing to grow your
business in 2019? A new year means new technology and new trends. In this video
we’ll be discussing the biggest marketing strategies for 2019. I’m gonna
be telling you how they can improve your digital marketing and help grow your
business. So here goes, here are the top marketing strategies that are gonna help
you grow your business in 2019. Number one, make video content. So in 2019, 81
percent of businesses are using video as a marketing tool, there are numerous
studies and all agree videos help customers decide which businesses they’re going to
purchase from. Also Google are more likely to rank a webpage if it contains
video content. It’s a great way to deliver your brand message, hook your
audience and essentially get people through your door. And in terms of brand
awareness, video is pretty much the best tool for getting your name out there, so
if you’re not making video already what are you doing?
Pick up a camera, pick up an iPhone and start filming. So now you made all this
wonderful video content, how do you push it out to the audience’s that matter to
you, and what platforms would you be you to do this? That brings us on to point
two. What are the best online video advertising platforms for 2019? You’ve heard me talk about video advertising before and I’m very glad to say as a Google
partner and YouTube specialist that the popularity of YouTube ads is on the rise.
But Facebook is still an equally valuable platform that has the ability to
target some really niche audiences. Unfortunately in recent years
Facebook has become really oversaturated with content, and while you may place
both videos on both platforms, if you’re going to be invested in video
advertising, where should you put your money. For me personally, and I promise
I’m not being biased here, it’s YouTube. See although Facebook offers some really
great targeting options, ultimately it comes down to cost, and also how likely it
is if someone’s gonna pay attention to your video. Both platforms work on a cost
per view basis, or a CPV as we call it. Facebook will charge you when the user
has viewed 3 seconds of your video, YouTube will charge you when someone has watched
30 seconds. A viewer is twice as likely to pay attention to a video ad on
YouTube then a video ad on Facebook. What’s more, and this is quite an
interesting stat, 95% of ads on YouTube are watched with a sound on whereas on
Facebook the majority of ads are watched the sound off, so if you don’t have
captions or if someone is just scrolling on their phone as soon as that 3 second
mark passes you’ve been charged. And it doesn’t mean the person has viewed the
ad at all. So there you have it point number two. Video advertising is going to
be fantastic for growing your business in 2019 and my bet is is your’e going to do video
advertising there’s nothing better than YouTube. Okay, number three in my list of
the biggest marketing trends for 2019 is voice search. Now you might have heard me
speak about voice search before and if you haven’t there’ll be a video
somewhere up here that you can click on and it will take you to the YouTube
video on voice search how it’s changing marketing and why it’s
really really important. But I’ve also added voice search to this
list because it’s having a monumental impact on the way that we search for
services and businesses and goods online. So this is why voice search is such an
important marketing trend for 2019. Whereas before someone would type
something into Google and a certain number of results will come up, now
people are searching by voice. Whether they’re using Amazon’s Alexa, Apple Siri
or Google Assistant people are less likely to type in a small number of keywords
and more likely to say phrases or questions. The way that people search through
typing is very different to how people search by voice. On mobile at the moment
20% of searches are done via voice and it’s estimated that by 2020 that number
will grow to 50% so if you haven’t thought about voice search and how it’s
going to impact your business and impact how you appear on Google that’s
something that’s gonna be really big in 2019 so it’s important to optimize your
website and things like your Google My Business page to ensure that you’re set
up for voice search and how it’s changing digital marketing. For example it’s
very likely someone’s going to voice search for a question make sure that
your website answers those questions make sure your website has those phrases
this could be something as simple as having an FAQ section where you answer
the most regularly asked questions about your business and your services.
It’s also really important that you optimise your website for mobile so for
everyone searching by mobile via voice it’s going to be able to easily use your
website after they find it in the results. That’s a really really quick
overview of voice search and why it’s really important for digital marketing
in 2019 but we have got an amazing video on voice search and how it’s changing
digital marketing so please go back to our YouTube channel and check that out
for more detailed information. Okay so we’re on to point number four and it’s
Chatbots. Chatbots are going to be absolutely huge in 2019 and their use
continues to rise not only with the great big massive websites and large
retail chains but with small and medium sized businesses as well.
So what is a Chatbot? Essentially when you go to a website and there’s a little
message that pops up in a corner that says would you like any assistance. A
good chatbot is good for two reasons. One, it allows the company to reach out
to the customer and initiate the conversation rather than waiting for the
customer to come to them, it also saves a load of time but on the customer side it
allows them to feel that they’re valued and can get some answers to their questions
regardless of the time of day and without having to wait for an email
response. Essentially chatbots are all about efficiency and customer service.
You can preload a chatbot with answers to some basic questions that you know most
customers ask. Chatbots can perform basic tasks and also give out a certain
amount of information based on keywords that the customer types in. It’s great
for businesses because by the time that customer has got in touch with you, you
probably have the answer to several questions that the chatbot has got for
you on your behalf and you’re much further down in the sales process
than if that person had just emailed you out the blue. It’s therefore much more
likely that customers actually going to convert because they could
already know the answers to common questions such as price,
lead times, flavours, sizes in stock. They’re already partially sold in and it
saves you a lot of time. It also means as a business you don’t have to deal with
the customers that perhaps weren’t really going to buy anything and just
would have wasted your time with questions and emails back and forth so it’s very
convenient and very efficient. So yes point four, an amazing digital marketing
trend for 2019, chatbots. Okay so let’s quickly run through my top
marketing strategies for growing your business in 2019. 1, create video content.
Shoot on your phone, shoot it on a camera just get out there and start filming.
The first video is always the worst but after that it gets so much easier and
you are gonna have a blast it’s gonna really help grow your
business. Two, take your video content place it on YouTube and let’s get your
target market seeing your videos. Video advertising on YouTube is one of the most cost
effective forms of digital marketing out there and it’s gonna really help grow
your business in 2019. Three, voice search optimise your website for mobile, set up
an FAQ page answer all the questions you think people are going to ask about your
business. Four, Chatbots. If you’ve got a website and you’re dealing with
customers, chatbots are something you should really look into. They improve the
relationship with your potential customers by getting answers to them
quicker and they help save your time by answering all of the questions and
giving all the information that a human doesn’t need to do. So thank you very
much guys those are my four marketing strategies to help grow your business in
2019. As always if you have any questions or want to get in touch you can go to our
website ammarketing.co.uk or contact us on Twitter or Instagram @marketing_am I’ll be so happy to answer any questions
that you have and of course if you want to stay ahead of what is happening with
marketing be sure to subscribe to our YouTube channel. Bye guys!

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