How To Find A Profitable Niche Market

Hey guys, its Alex and in this video I’m going to share with you the single most important… thing that you must do before launching your new business idea. Yes, before you come up with names, before
branding, before website design, before you get professional photographs. There is one painfully simple yet often ignored 10-minute exercise that you can do that will drastically (I mean DRASTICALLY) improve your odds of success. I call this exercise Finding Your Hot Niche. And in this video I’m going to show you how
to do exactly that. At the end of this video, I’m going to
give you my Hot Niche Market Map and Guide… That you can print off and use to rank every
single one of your new business ideas on day ZERO. Before you waste all that time and money on business ideas that just won’t stick. So, if you’re an entrepreneur looking to launch
a new product or service, or you’re looking to start a business from scratch, make sure
to subscribe to my channel for more videos on copy, branding, marketing, and more. Okay, so tell me if this has ever happened
to you. You come up with a new business idea… maybe it’s for a physical product, a service,
a book, an event, an online course, a consulting company, a coaching program. And you spend all this time brainstorming,
coming up with catchy names and titles, planning out the social media, writing the content,
and then just before you’re about to launch… You’re on Google or Instagram and
you find someone who’s doing literally the exact same thing that you just came up with, totally all on your own. And now you’re discouraged, you’re bummed,
you’re full of self doubt. Or even worse, maybe you found yourself in
this scenario… That you’ve already done all of that, and you’ve started investing more
than just time… But actual money into your business. Maybe you’ve paid a designer, a dev guy to
build your website, maybe you’ve gotten professional photos done, or you’ve hired a copywriter,
maybe you’ve even started investing some actual marketing dollars into your new product or
service to get eyeballs to your site… And nobody is seeing it, and nobody’s buying it. Now what? This has happened to me countless times. I’m sure it’s happened to you. If this has happened to you, and you’ve found
yourself in any one of these scenarios, comment below, let me know how crappy it was and what
your biggest learning lesson was. But please know you are not alone. I talk to clients all the time who have done
this. Because, let’s be honest, a new business idea
is like falling in love for the first time. You’re irrational, you’re emotionally attached, and you spend all this time investing into this new idea. And then, he decides to ask someone else to
the high school dance, and you’re like… what the heck. Then you end up being a big ‘ol hot mess. The good news is you can avoid all of that
in your business, and it starts by Establishing a market/offer fit. The better the fit, the hotter the niche. And trust me, once you get that established,
everything is so much easier! So with that, here are my 4 steps to finding
a hot niche. Step number 1. Determine the specific person your new business
idea is speaking to. This really answers the “who” question
in marketing. Who is your audience? Are you talking to one person? Are you talking to a general audience? A little hint there, the more specific, the
better. Step 2. Identify the core problem your business solves. This answers the “what” question. What pain point or problem does your product
or service solve for the specific person you named in step 1? Now, chances are your product or service might
solve a whole bunch of problems, but this step is all about boiling it down to the 1
core problem. Step number 3. Specify the singular benefit of what you are
offering. This answers the “why” question in marketing. Why would your customers buy from you, instead
of your competition? Is your benefit something that only you can
deliver, or is it found elsewhere? Step number 4. Deliver a unique solution. This answers the “how” question. How is your product or service delivered? Think of the format, the technology, the mechanism,
the medium. Is your product delivered in a unique way? Or can it be found by anyone, everywhere? So once you answer those 4 questions, you
should be able to fill in the blanks of this sentence. My business helps “specific person” with
“core problem” achieve “singular benefit” through “unique solution”. Okay now that you have your business written
out in black and white… How do you know if it’s a Hot Niche, a Hot
Product, a Hot Hook, or just a Hot Mess? That’s where this will come in handy. I use this all the time and I created it specifically
for entrepreneurs like you to rank their new business ideas on day 0 before you spend a
ton of time and money investing in an idea that just won’t fly. With the Market Map, you’ll get a guide
that’ll walk you through each business idea category… Including pros, cons, positioning
tips, and where you should be focusing your time and attention to get these business ideas
off the ground. So to get your hands on this, just click the
link in the description. If you found this video helpful please like
and share it. And be sure to check back soon for more videos
on copywriting, branding, marketing, and more. Till then, I’m Alex. Ciao for now.

4 thoughts on “How To Find A Profitable Niche Market

  1. Brains. Beauty. And Badass marketing SKILLZ. Bam. πŸ‘ŠπŸΌπŸ‘ŠπŸΌπŸ‘ŠπŸΌπŸ‘ŠπŸΌβ™₯️❀️β™₯️😍

  2. I can see art. I can tell your a copywriter because you still throw a pitch at the end. Anyway I still feel my copy in my home page is not strong enough, I still have no sales πŸ™ . I am always trying to make it better, but i think I might need to just rewrite a new one. So frustrating.

  3. Thanks for the videos, Alex. I am learning waaaay more than I thought possible from free youtube content. Any thoughts on 'niching' down as a copywriter? Is it really about personal preference, or is there a formula?

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