Preparing your Product for Export | Exporting Basics Episode 16

[ Music ] >> One challenge you may face when you begin exporting is
the need to alter your products to make them operable,
more marketable, or legally compliant
in a foreign nation. Prior to exporting to
a specific country, you need to make sure your
product conforms to standards, regulations, or certifications
of that country. For instance, if you are
exporting to the European Union, your product may need to comply with the European
Conformity, CE Mark. Or if you are exporting to
China, your products may need to comply with the China
Compulsory Certification, or CCC. When it comes to some technical
changes or regulations, free trade agreements
often specify acceptance of the other country's
certifications. The United States has free trade
agreements with 20 countries. If certifications or regulations
may be a concern, you might want to look at free trade
agreement countries first. If your product uses
electricity, there's a good chance
you'll need to adjust the voltage and/or
the plug that's used to connect to sockets in other countries. Some countries also
require products to conform to local environmental standards
such as energy efficiency. For less developed
countries, you might need to ensure your product
will not be damaged from frequent power
outages or surges. Product labeling and marking
may need to be changed to reflect official languages
or metric units of measurement. From a marketing standpoint, be sure to research local
customs and languages. In some cultures, specific
colors signify things you probably don't want
associated with your product, such as death or funerals. In addition, check to
make sure your product or company name doesn't
translate to, or sound like, words that mean something
completely different in a foreign language. One final thought about preparing your
product for export. As the exporter, it is your
responsibility to ensure that you can legally export
your product according to U.S. Government regulations. A small percentage of U.S.
exports require an export license from a federal
government agency. Also, be aware that all products
may be prohibited from export to certain countries
or foreign buyers. To learn more about
export licensing or for more information
about preparing your product for export, visit or contact your local U.S.
Commercial Service office today. For more information
on the export process, you can watch another video in the Exporting Basics
video series, register online at to receive
valuable export information, and explore our Explore Guides
and Trade Events Calendar on the website. [ Music ]

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