Facebook Fraud

Have you heard of Virtual Bagel? Their Facebook page has over 4,000 likes. They use the page to promote their brilliant business model ‘we send you bagels via the Internet — just download and enjoy.’ It sounds like a joke,…

Shell | Retail T3

When it comes to buying petrol, consumer brand loyalty is hard to come by. Malaysian motorists are mostly brand switchers, easily seduced and switched away through discounts, promotions and giveaways for our competitors. As a result, we’ve seen our market…