Tutorial 6 – How to build your online store with STORES e-commerce and delivery platform

Hello everyone, and welcome to our “How To”
training videos. Today, I’m going to present you how to build your online
store with our STORES e-commerce and delivery platform. Let’s assume that you
want to sell online some handmade jewelry: some bracelets, earrings
necklaces and rings and then a few watches as well, as shown on this picture together we are going to create these
products in our store. After completing this training, the online store will look
like this. In the Shop mobile application for iPad, let’s tap on the
Menu near the top left of the screen. We see here a couple of departments. The top
of the screen mentions the word departments. One is named Handmade
Jewelry the other one is Watches, each one has a
few sections inside, we just need to tap on the picture of a department to see
its sections. Jewelry contains four sections: bracelets, earrings, necklaces,
and rings. The top of the screen ends now with sections. If we tap on this Bracelets
section, we can see it contains three products, and the title of the screen
ends with the word products we can tap on the picture of a product
for more details, we see it has a title some pictures, a short end a long
description. The short description reads: tap anywhere on this page to read more
about this product and order. Swipe up for the next product. The long
description tells more about the product for instance how it is made and what it
contains. We see that this product comes in three different sizes and each one
has a different price. Finally, we read some information about the cost of
delivery and the tax percentage. Then we tap on the back button, once, twice, three
times, to get to the top level. We can see the same for earrings and here are three products in
necklaces and finally three products in the rings
as well. To go faster to the top level we can simply tap on the menu. Now we see
the top level departments. Let’s have a look at the other department Watches. It
has two sections: Men’s Watches and here you go with the Women’s Watches. The
men’s watches section is empty while the Women’s Watches contains two products. at
this point, perhaps you’ve noticed that our store is organized in groups of
three hierarchical levels. At the top or first level, we have bigger groups that
we call departments. Then at the second level in the middle, each department
contains sections and finally, at the third level each
section contains products. For our online jewelry we have decided to create a
couple of departments. We can add others later, building new departments and
sections and products. For another type of business, let’s say a restaurant, we
could have Lunch Menu as a first department, Dinner Menu as a second one
and finally Kids Menu as a third department and each department in that
restaurant could for instance have the following sections: appetizers, entrees,
signature dishes, beverages, desserts, and plus or minus a few others, depending on
how the owner wants to organize their restaurant. In order to use efficiently
this mobile e-commerce platform, you should define on a piece of paper how
you want to structure your store. Let’s now have another look at this jewelry
store. Here is a view from the Shopper app that is also running on my iPad,
showing exactly what your clients will see in your store. This is actually a
great and quick way to validate your work and make sure you are happy with
the way you have organized your store and the way your clients will see your
departments, sections and products. After running the Shopper for the first time,
you’ll need to connect to your store by entering your 6-digit STORE CODE.
Another video will show how to invite your clients to your store very simply
using your Shop app on your iPad. After connecting to your store, you can
navigate through your departments by tapping on this catalog icon. You can now
see your first department Handmade Jewelry. A text here tells you that you
can enter this department by tapping anywhere or if you swipe or flip up with
your finger or your thumb you can see the next department. Let’s swipe or flip
up the page and here is the Watches department. You can go back and forth
between departments like this: swipe or flip up, flip down, again flip up, and flip
down. Once decided, you can tap anywhere on the department page. Here now we are
inside the Jewelry department. Once there you can see the first section Bracelets
then you can tap on that page to enter that section or like earlier, swipe or
flip up and down to navigate between sections. Let’s try this while we are on
the sections pages: let’s flip up, flip down, flip up, and flip down, we are back
to the first section and finally let’s tap on the Bracelets
section. Now we see that there are three products. Here we can navigate through
them with the same gesture: flip up, flip up again, now flip down, and flip down
again, and we are back to the first product, and then we can tap anywhere on
this page to see more about this product and add it to our shopping cart. As you
can see in the lower toolbar there is a cart icon with a red counter on it
showing that we have now a product in our cart. By the way, I need you to pay
attention to one specific aspect, which is the fact that I can select a
different variety of the product that is displayed here. I can see that the
bracelet is offered in three different sizes: small, medium and large. I can select either one, and add it to my
cart. I can also tap on the Back button to go to the previous level and continue
until the top-level departments. I can also tap on the catalog icon as a
shortcut to the top-level department. One more thing, in the Shopper app, I can tap
on this magnifier icon to search and start typing. With the search
function, I can quickly find products in a single list then tap
on any of them and directly get to the details of that product and add it to my
cart. Everything looks great in the Shopper
app from a client’s perspective! Now that you’ve seen everything we want to
achieve, it’s now time to build our jewelry store. First, here on a piece of
paper, I have sketched how I want my store to be organized: at the highest
level I want to have my two departments, and then below I want my sections, and
finally below my sections, I want to see my products. Regarding products, I need to
think about the different varieties of some products that I want to present to
my clients. Remember Small, Medium and Large for the Bracelets. For that, I have
done some preparation work determining inside each section the different
varieties of each product that I want to offer to my clients. For Bracelets,
varieties could be for instance different sizes: Small, Medium and Large.
For Necklaces, varieties could be: Short, Medium and Long. For Earrings, let’s have
one variety: Pair. And for Rings, varieties could be a long list of sizes like:
3, 3.5, 4, 4.5 and so on, until 13 and 13.5.
For other products, they could be different colors like: black, brown, red,
orange, yellow, and others. Another option is to sell your products as a single
unit and without proposing any variety. So instead of having one product
presented in three different sizes, we would have three products, each of them
telling in its title and description that it comes in a specific size, which
means: one small product, one medium product and one large product.
At the end, the outcome is the same, but in one approach, we have one
product offered in three varieties while in the other one, we present each variety
is a separate product by itself. But eventually it’s up to you to decide how
you want to present your products. In this video, I’ll show you how to create
different varieties of the same product. You should first know that there are two
operational modes in your store. 1) there is what we call the User Mode and
2) we have the Administration, or the Admin Mode. The User Mode
is where we are now. The screen with a blue background. This
is where you will be most of the time during your daily operations when
receiving orders, preparing them and delivering them, or having them ready for
pickup by your clients. Also managing your catalog, like adding new products,
making some changes, like the price, adding new pictures, or creating
promotions. The Admin Mode is essentially used to build the structure of your
store. Remember we talked about departments, sections and products. The
Admin Mode is used to create your departments and the sections inside. It
is also used to describe what your products inside each section will look
like, and how they will be offered. For instance, as a unit, which applies well
to watches, or as a pair, for earrings, or if they come in different sizes like
small, medium or large, for bracelets. So departments and sections are created in
the Admin Mode, but all your products are created and managed in the User Mode.
Therefore, to build your online store, the starting point is to log in the Admin
section of your store. If you are already in the User section
with blue background, tap on logout and confirm that you want
to leave. If you are in the green screen, you need to enter your STORE CODE, then
LOGIN, which is the button with red characters inside. Enter your username
and password. Initially both User and Admin Modes share the same password but
you can decide to change the password of each mode to a different one so the
access to the Admin Mode will be restricted to you only, while the User
Mode could still be accessed by your employees as well. now let’s
log into the Admin section of your store. Here I have entered my
username followed by my password now I tap on login. A message pops up, saying no
data present press + to add a new department. Tap on the OK button to
dismiss the message. Now let’s create a new department. Tap on the big plus sign
that is on the top right corner of the screen that has a Departments title. It
will display an Add Department page with three spaces in it and an Add button.
First, let’s give this name to our department: Handmade Jewelry.
Then enter a description. Remember the department page is the
first level that gets displayed in the Shopper application, so there, it would be
very helpful to show your clients what to do, as they may need some instructions.
Each department will display one picture, so the picture should be clear enough,
along with its name, to indicate what that department contains. In the
description field type the following Tap anywhere on this page to enter this
department. Then on the next line: Swipe up for the
next department. You may notice that the more text you add to your store, the more
your app suggests you want to type. If relevant, you can simply select by
tapping on one of the proposed words. That will gradually accelerate the text
entry, as the app running on iPad can make relevant suggestions based on your
previous entries. I have created several stores and often my iPad proposes me
exactly what I need to select instead of entering everything, letter by letter. You
could also attach a keyboard to your iPad and build your store faster. Now tap
on the white square. The app will ask you if you want to Choose or Take a Picture.
If you don’t know how to transfer pictures to your iPad from a camera or
your computer, then the built-in camera is a very practical and high-quality
solution for adding pictures to your store. Select Take Picture.
The first time, you will be asked if you allow the Shop app
to access the camera. Tap OK to allow the use of the camera for your pictures. Now
zoom in and out by pinching the center of the screen with two fingers and
approaching your fingers to zoom out or the other way to zoom in. Or better, you
could use the zoom slider, which is visible on the left side of your screen.
Use your left thumb to set the zoom level. Please have in mind
that you should always leave enough empty space between the subject of your
photo and the edges of the screen. This is because you want the main subject to
be always visible no matter the devices that your clients
will be using indeed, if the main subject is too close
to the edges of your screen, then some of it may not fit, and your clients may not
see the entire subject. It is often better to zoom out, which means, take a
smaller picture of your subject and well at the center of the screen
and then, as I will show you shortly, set its optimal size. Also please think
about cleaning the lens of your camera to avoid blurry pictures! Now press the
circle button, to take a picture. Now you can zoom in and then move your picture
inside the displayed white rectangle boundaries, to reach the preferred size
and placement. Again as mentioned earlier, it is very important that you leave some
gap between the subject of your picture and the edges of the white rectangle.
Otherwise, some of the subject may not be visible on some of your clients’
smartphones, as there are so many of them! And depending on their form-factor, some
losses may happen. Always take a small picture, then resize and reposition it
inside the white rectangle with enough gap between the main subject of the
picture and the edges. Once you are satisfied, tap on Use
Photo. If you are not satisfied, you can tap on Retake. Let’s
use the photo. Now the final picture is displayed inside the square. In the Add
Department screen, you can start all over again by tapping on the picture and
following the same process. Last action: tap on the Add button to save your work.
If you tap anywhere else or the Done button for instance, you will lose your
work! By the way, for your information, the
lighting is very important for clear and beautiful pictures. Also the camera of
your iPad is a very good-quality device and you should be able to take great
photos without the need of a separate camera. If you want to use existing
pictures you can always transfer them from a computer to your iPad using file
sharing solutions like OneDrive or Google Drive and then you could use your
photos present on your iPad, in addition to the camera. So you have both options.
Please remember that your pictures should be in landscape format with a
resolution of 800 pixels (horizontal) by 600 pixels (vertical). Pictures exceeding 4
megabytes will be rejected, as they would take a lot of space and would take much
longer to load, affecting the user experience. Now tap on OK
to dismiss the confirmation pop-up message. Your department has
been saved, which is a great achievement so far! Now, we want to create sections in
this department. Tap on the picture of the department. This will bring
you to a new screen for the creation of a section inside that
department. Dismiss the popup message then tap on the + sign. For the title,
enter Bracelets, for the description, enter: Tap anywhere on this page to enter
this section. Then on the next line: Swipe up for the next section. Then tap on the
square, and like for the department, take a picture representing well your
Bracelets section. Adjust the size of the picture so there is enough room between
the subject and the edges of the large white square. Use the photo. Now save your section by
tapping on the Add button. We should continue with the other sections. Let’s
create the Rings as I am showing you here. Once inside the department
Handmade Jewelry, tap on the + sign, then enter Earrings in the title field. We should do something slightly
different for the description field as once your clients are on the Earrings
page, they will be able to swipe up and down to go to the next or previous
section. Here is a good description that will tell them what to do: Tap anywhere
on this page to enter this section. Then on the next line: Swipe up or down for
the next or previous section. Then we add a photo to it, again adjusting the size,
so it leaves enough space between the subject and the edges. And finally we
save and close the confirmation pop-up message. The second section has just been
created. I will continue with the other two sections off the record… For the last one, Rings, I have again
slightly changed the description as it’s the last one in this department and
the user can only swipe down. By the way, once a department or a section has been
created, if you want to make changes to its name, or description, or picture, you
need to long-tap on its picture, then after a couple of seconds, without
releasing pressure, the background of the picture will be highlighted in grey, and
then upon releasing pressure, you will see a local menu with the option Edit in
it, which will allow you to make changes. Please note that if you delete a
department or a section then its entire content will be destroyed and cannot be
recovered. So far, we have created one department with four sections in it. We
need now to describe the products that will be added to each section. But
remember departments and sections are created in the Admin Mode, on the other,
hand products are created in the User Mode. For us to be able to create
products, the section that contains them needs to define a set of fields, which
will be used to add key information to the products that it will contain during
their creation. It’s simple, an example will explain how this works. First, let’s
go to the section Bracelets. Tap on the department Handmade Jewelry, then tap on
the Bracelets section. Now you are in a new page that contains the word Fields.
We are now going to define all the fields which can be used for the
creation of products inside the Bracelets section. The screen shows two
fields: Inventory and Sale Units. You can leave Inventory the way it is.
Sale Units is used to define the different varieties of products in a
section. Tap on the green pen icon at the right-hand side of the field that
contains the text Sale Units. You are now in Edit mode of the Sale Units. Please
notice the title of the screen which contains the name of the section
Bracelets and the word Sale Units. The first line, Field Title, is only visible
in your store, your clients won’t see that word, so it doesn’t really matter
how you name it. You may leave it the way it is or change it to Varieties or to
something else like Sizes. It’s always a good habit to use often the Save button
so you don’t lose your work as if you leave that screen without saving your
changes then all your entries will be lost. Now I tap on Save
then I tap again on the green pen icon. The next screen shows
that my change was saved as expected. My bracelets are offered in three sizes:
small, medium and large. The first displayed size is 1 Unit,
which is the default text. Let’s change it now. Tap on the X button on that field
so it gets erased then enter Small. To apply your
change you must tap on the green pen. After tapping on that icon, the
keyboard will be removed, meaning that your change was applied. Important: if you
don’t tap on the green pen icon and add a new sale unit in the next line, then as
soon as you tap on the + sign to add the new sale unit, you will see that your
changes on the first line have been cancelled. Then you need to enter your
changes again and then tap on the green pen icon. This will be true for all field
lines that have a green pen icon next to them, which means that you have to tap on
that icon to apply your changes, one changed line at a time. Otherwise, your
changes will be canceled. For instance, if you make changes on several lines
without ever tapping on the green pen icon, then tapping on that icon located
on any field line will apply the changes that were made ONLY on that line, all the
other lines will be reverted back to their previous contents. So please
remember to tap on the green pen icon when you’ve made some changes on a field
line that you want to keep. And here is a trick: if you don’t want to keep your
changes, tap on the green pen icon of another line, or simply don’t save your
changes. Also there is a trash icon that you can use to delete a field that you
don’t want anymore. So far we have one size sale unit: Small. On the empty line
below, enter Medium, then tap the + sign. The new sale unit gets added. On the next empty line enter: Large. Then
tap the + sign again, the new sale unit has been added. Important:
you must tap Save otherwise your changes will not be
applied. Most issues are because the Save button is not tapped, or the green pen
icons are not properly used. Once you get used to it, it’s very simple. After saving
our Bracelets varieties or sizes, let’s look at the other fields. Tap on the
empty space near Field Type. A Choose Field Types selection list is now shown
at the bottom of the page. Here are the most important ones for your e-commerce
and delivery business: 1) Delivery Base Price; 2) Delivery Cost Per Mile;
3) Tax. The other field types are less used. Let’s choose Delivery Base Price. What is this field used for? If a product
in your store has that field populated with a dollar amount value, then when
that product is ordered by a client and your client has asked for a Standard
Delivery – instead of a Store Pickup – then the Delivery Base Price will be added
to the client’s bill. If several products are ordered, then the highest Delivery
Base Price amount is added to the client’s bill, and only once. The smaller
amounts are ignored. This is to avoid addition of several Delivery Base
Prices. In the list of available fields once we are on Delivery Base Price, we
can tap the Done button and then press the + button. This brings us to a new
screen. There we can enter a text which will be displayed in the Shopper mobile
application. For each product that we will create, we
can enter a Delivery Base Price amount, or disable it. We will see that later
during this tutorial. Let’s enter the following text: Delivery Base Price ($) I have entered the dollar sign between
parentheses, I will show you later why. Now tap on Save. Let’s add a new field.
Let’s choose Delivery Cost Per Mile. You may notice that the Delivery Base
Price is not proposed again as it cannot be used multiple times for the same
product, whereas others can. Let’s set it by tapping on Done then the + sign.
You could also directly tap on the + sign without the Done button as a
shortcut. And then edit the text and enter: Delivery Cost Per Mile ($) By the way, you may have
again noticed that my iPad has learned some of my text entry patterns from
previous stores that I created and it automatically makes some suggestions
that I can just tap to select. One word about Delivery Cost Per Mile. Like the
Delivery Base Price, this field will be used only for Standard Deliveries and
will be ignored for Store Pickups. It is used by calculating the distance between
the delivery address which will be provided by your clients and the
location of your store, and then by multiplying that distance by the dollar
amount that you will enter when creating each product. You can for instance have a
Delivery Cost Per Mile of 10 or 20 cents while your Delivery Based Price could be
something like 3 or 5 dollars. All depends on your type of business, and
what you are selling, and how you are delivering. During checkout in the
Shopper app, the platform automatically calculates the total cost of delivery. If
your products will be shipped to your clients, by postal services for instance,
then you may want to disable the Delivery Cost Per Mile and just use the
Delivery Base Price to apply a flat shipping fee. Also in the User Mode you
can define a minimum order amount value which could qualify the order for a free
delivery. By default, the minimum amount is set to
0, which means all deliveries are free. It belongs to you to set the
minimum order to something else. You can do that in the User Mode, in
the Settings menu and under the General Settings. Let’s finally add tax to our
product fields. Select it on the displayed fields list. Tap the + sign.
Then enter: Tax (%) Finally tap Save.
If you wish to edit any field, just tap on the green pen next to it, and after
modifying the field don’t forget to save. Now you can tap on the Back button to go
back to the Sections page, or tap on Department Configuration to go all the
way back to the top. From now on, you can follow the same instructions to add
product fields to the other sections: Earrings, Necklaces and Rings. And here is
the result: for the Earrings, I just renamed the existing 1 Unit to Pair,
and then tapped on the green pen. For the others, I modified the 1 Unit field to
Short for Necklaces, and Size 3 for Rings, and then tapped on the green pen
to apply my changes. Then for Necklaces, I added two more sale units: Medium and
Long. And then tapped on Save. For Rings, I created a long list of sale units. Let’s
have a look at that. Let’s go to the Departments. Tap on Handmade Jewelry.
Then Rings section. Then tap on the green pen corresponding to the sale units. And
here is the result: we have all sizes from 3, then 3.5, 4, 4.5
until 13 and 13.5 We had a second department
Watches. I created that department following exactly the same method and
created two sections inside: Men’s Watches and Women’s Watches. For their
sale unit, I kept the default value of 1 Unit and I added all the other
fields too, like I did for the Bracelets: Delivery Base Price, Delivery Cost Per
Mile and Tax percentage. The structure of our store is now complete. We need now to
make it available to the User Mode so products can be created. Long tap for a
couple of seconds on each department and then, select “Publish and lock.”
A confirmation message tells us that the department will be published and locked,
which means it cannot be modified anymore unless it is explicitly unlocked.
Tap YES to confirm we want to publish the department. Just a word of caution
about that. Let’s assume that you have published a department, created some
products, and sold some of them to your clients. Then you notice that you need to
make some changes to the department or its sections, which is a possible
scenario. To make changes to a department after it has been published, requires you
to unlock it. But unlocking a published and used
department and doing inconsiderate modifications to its structure and to
the sections that are inside, and the fields that you had initially created,
may cause loss of data to your store and to your clients. Another video will
explain more about that and how you should pay attention when making changes
to a department that has already been published and used in your store and by
your clients. But as a guideline, when you make changes to an existing department
then try always to add things or change things, like fields. DO NOT DELETE them,
as deletions may cause loss of data! Once the department has been published, it
will show a green dot on the top right corner of its picture. It is now ready to
be used in the User Mode. We have fully accomplished what we had
to do in the Admin Mode. Let’s now go into the User section of our store and
create some products. Log out from the Admin section. Then tap on GO TO STORE USER LOGIN.
enter your username and password, then tap on Login. Once inside the store, tap on the
Inventory button. A message pops up saying: No department found in this store!
Tap OK. We are now in an empty Departments page. Tap on the large +
sign on the top right corner of the page. A selection list appears at the bottom
of the page with Homemade Jewelry and Watches in it. If you hadn’t published
those departments in Admin Mode then you wouldn’t see them here. Select Homemade
Jewelry, then tap on the Done button. Tap on the + sign again. This time, select
the Watches department, and tap on the Done button. Both departments are now
added to your store. Tap on the picture of Homemade Jewelry. Four sections are
shown. Tap on Bracelets. Tap OK to dismiss the message that explains how to add a
new product. Tap on the + sign. An empty form gets displayed with six
fields on the top, followed by all those fields that we created together in the
Admin Mode. The top fields are mandatory fields, they must be populated with
something. For the Title, enter the name of your first product. I have entered enough information so a
search in the Shopper application can easily find that product without
navigating through the entire store. Indeed, some clients may already know
what they want and search is a very quick way to find specific products. I
have included some keywords so the product can be quickly found, for example
with the word “bracelet,” or the SKU number. Sy searching for bracelet, your
clients will immediately find all products that contain the word “bracelet”
in their title. For the Images, you could either use some preloaded pictures in
your iPad, with a preferred resolution of 800 pixels (horizontal) by 600 pixels
(vertical), in landscape format, or much easier, you can use the iPad camera, and
add up to 5 pictures to each product. You can tap on the + sign to add a
new picture. You can also delete a picture by tapping on the small (-)
sign which is on the top right corner of the picture. Finally you can replace a
picture by just tapping on it and then do as explained earlier. Let’s now add
five pictures to this product… For the Short Description, let’s enter
the following: Tap anywhere on this page to read more about this product on the next line enter: Swipe up for the
next product For the Long Description, you can enter
anything you want, but text only. You can copy/paste information from a website or
other documents. You can transfer documents to your iPad using cloud file
sharing solutions like Google Drive and copy/paste information from them. The
Long Description is shown to your clients when they reach the details page
of a product and where they can add it to their cart. So it’s important to
provide interesting information about your products so your clients can decide
to order. Threshold Value: is used by the inventory
management to highlight products that have a low inventory so you can order
them again from your suppliers. Stock: is the amount of a product that you have
available in your store. The next fields you remember are those defined in the
Admin Mode. For varieties, you must choose at least one option, by
toggling the enable/disable button that is shown on these three size lines, and
then add a price for each. Depending on the selected size, in the Shopper app the
corresponding price will be shown to your clients. If for a product only one
size is available, you should disable the other sizes. Only the available size will
be shown to your clients. The other fields Delivery Base Price, Delivery
Cost Per Mile and Tax are all optional and will be activated when you will
enable the button next to each of them. Also you must provide a numeric value
for each of them. When enabled, in the Shopper app the extra fields below the
varieties will be shown to your clients under a section: “More about this product.”
Remember in the Admin Mode we put the % and the $ signs between
parentheses, just after the Delivery Base Price, Delivery Cost Per Mile and the Tax
fields. It was just to make sure you would enter a numeric value in the Shop
app when creating each product, as otherwise you will have an incorrect
result. Do DO NOT enter any sign in those fields, but just numbers. Here are some
numbers. Let’s charge minimum five dollars for each delivery. For that, I
enter in the field Delivery Base Price the numeric value of 5 or 5.00 Let’s charge $0.20 for every mile
between the store and the delivery location. For that, I enter the value of
0.2 in the field Delivery Cost Per Mile And for let’s say a 10% of
tax, I enter here the value of 10 or 10.00 Don’t forget to tap on the Save button.
Also while you are creating or updating a product, you
should avoid tapping on the buttons on the left panel, as you will lose
everything that you entered and you will have to start all over again. After
saving, your product will be immediately visible in the Shopper app and your
clients can order. If you need to edit a product, long tap on its picture, then
release pressure, and then tap on the Edit line. Caution: if you delete a
product or an entire department, you cannot recover them. If you want to
delete an entire section, then you will have to delete each product in that
section. But again, be careful, as deletions can not be recovered! If you
want to change the inventory of a product, briefly tap on its picture, and
then enter the new stock value, and tap Update. Also you should understand the
difference between the Inventory menu where you add departments and create and
update products, and the Menu screen just below Orders, which is only to display
what you are selling. For instance, if a product is no more available, it will not
be shown in the Menu screen, while it will be always visible and accessible in
the Inventory screen. In other terms, the Menu is only for displaying purposes,
while the Inventory screen is used to make changes. Do you remember that the
Watches department had two sections in it? And the Men’s Watches section
was still empty? If you have a product or an entire
section or an entire department that is not yet ready to be shown to your
clients, possibly because it is still under construction, or no more available,
you can simply tap on the green dot on the top right corner of its picture, and
then it will become red and a message will pop up saying that the product or
the section or the department is unavailable for sale, and it will not be
shown to your clients. Tapping one more time on the red dot
will make it green and again available for sale. There is one more action to do
to complete your shop. The last action for us today is to add a cover image to
your store so your clients who’ll be using the Shopper app can see your
business picture. For that, you need to be in the User Mode, then tap on the
Settings menu button. Under the Business Information, there are two empty spaces
or picture placeholders. One placeholder is for your store logo, which will be
displayed in the circle that is located in the top left corner of your store
screen. The other placeholder is for your store cover. Tap on the Store Cover and
you will be proposed to Choose or Take a Picture. If you have already a good
picture available on your iPad, you can choose it. For your information, the store
cover picture needs to be in portrait format (or vertical), and its optimal
size is 736 pixels (horizontal) by 1024 pixels (vertical). If
you don’t have a portrait cover picture ready, then you could use the iPad camera.
In that case, after tapping on the Store Cover picture placeholder, select Take
Picture, then turn your iPad vertically in order to take a portrait picture. Now
take a picture of your storefront or something else that represents well your
business. If you are satisfied with the picture,
tap on Use Photo. Finally tap on the Update information button, as otherwise
your picture will be lost. You can then check your store cover picture with the
Shopper app running on your iPad, by tapping on the Home icon. If it needs some
adjustments, then you should take another picture, and try again until you are
satisfied. In this tutorial you have seen how to build a store from scratch. You
learnt how to create departments with sections inside. And how to create
products. And finally how to add a store cover picture. Now you are ready to
invite your clients to your store. Another video will show you how to do
that. If you need more information please
email us all your questions to… [email protected] or call us or
fax us at 1-855-558-0808 This ends our training video: How to Build your online store with STORES e-commerce
and delivery platform. And thanks for watching!

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