We Are Not Direct Selling and We Are Not MLM


Welcome to Network Marketing Pro. My name
is Eric Worre and today I want to answer one question once and for all. What is it
that we call what we do? There’s people who say that we are MLM, multi-level
marketing. There’s people that say that what we do is direct selling. A lot of
people talk about that. Direct-to-consumer. Affiliate marketing.
All different kinds of things and some say network marketing. Okay so I’m going
to describe what it is that we do and then I want to answer the question once
and for all. In my opinion, here’s the best description of all of those that I
just I just named. I’m going to give you the best description and I hope it can
become the standard that we all embrace because, right now, we’re confusing the
world. Right now the only way to let somebody know what it is that we do is
to to name a company. Oh you know it’s like this company. Oh you
know it’s like that company. Oh. People go oh okay, okay, okay. I’m not interested
because I know about that company. So we need to describe the channel of
distribution that we represent because there are different channels of
distribution, right. There’s retail. There’s franchising and there’s what we
do. There’s many other forms but there’s what we do. Okay. So let me describe what
it is that we do. Give you a description and then let’s come up with a name for
it. Alright, so you with me? What we do ultimately is we sell products to
consumers using word-of-mouth advertising. That’s essentially what we
do. Now we do that with three basic strategies. Strategy
number one is personally, as distributors, for a company; we personally go out there
and we gather customers and we sell products and services to those people by
sharing with them the value of those products and services. We educate them about
the value of those products and services. So we personally create and gather
customers and service those customers. That’s what we do, number one. Number two,
we build a network of other distributors doing the same thing. Okay
and we expand. We’re constantly expanding that network. So in other words,
it’s not just what we recruit but we have the ability inside of this business
to build a group of distributors that we recruit and they have the ability to
grow on and they have ability to to grow one. So we can have this ever-expanding
network of distributors who are also selling products and services to
consumers using word-of-mouth advertising. So, number one, we gather
customers with word-of-mouth advertising. Number two, we build and expand a network
of other distributors doing the same thing and three we as leaders, we apply
leadership to that network to improve the productivity of the network. A
function of a leader inside of our business
is to improve the productivity of that network because if there’s two networks
out there one of them isn’t selling anything. One of them isn’t growing. One
of them isn’t expanding. One of them isn’t moving products and the other one is
moving a lot of products. Well, one has no value and the other one’s very valuable.
So one, we sell products and services to consumers using word-of-mouth
advertising. Two, we build and expand a group of other distributors doing the
same thing and three we work as leaders to improve the productivity of the
network that we are building and growing. That’s what we do. Now, so if you’re to
describe that in a term, let’s talk about the term multi-level marketing. MLM. Does
that describe what I just talked about? The answer’s no. It does not describe it.
All it talks about is the second aspect that you can get more than one level of
benefit from the group that you’re building. It
doesn’t talk about sales. It doesn’t talk about the the leadership aspect. It
doesn’t talk about expanding the network. It doesn’t talk about any of
those things it talks about one little aspect of our compensation plan. So,
multi-level marketing or MLM is in my opinion a terrible term for what it is
that we do. The second one’s going to offend a bunch of people. I’m just
telling you right now. A bunch of trade organizations, a bunch of people, put a
lot of time and effort into this term. But some people like to describe
what I just laid out as the attributes of what it is that we do. They love to
describe it as Direct Selling. Here’s why Direct Selling is a poor description of
what we do. A little kid selling lemonade on the street to somebody walking across
is engaged in direct selling. Is that what we do? Not at all. A person selling
their used automobile to somebody else is engaged in direct selling. Is that
what we do? Not at all. Matter of fact direct selling implies direct from
manufacturer to consumer. Does it not?
Yet we’re in the middle. We’re the connector
between the consumer and the manufacturer so it’s not direct at all.
It’s through us. It’s connected through us.
I watched recently, I went and sat in, there’s a couple professors, amazing
people, that teach their top marketing experts or top business ethics experts and they’re fans of what it is that we do. And I watched them. I
sat in their class and I watched them try to describe what it is that we do to
this group of very high level students. And the students were completely
confused. Because they kept using Direct Selling. So Direct Selling, you
mean like internet marketing? No, no, no. That’s internet marketing. That’s not
that’s not this. Oh you mean like getting
some product over here and then selling it to consumers directly. Is that what
you mean? No, no, no. That’s not what we’re talking
about at all. So these poor kids were so confused and
guess what the entire world is confused when we use direct selling. That’s one
piece of what we do. Yes, we get the product from the manufacturer and yes we
market that product to customers using word-of-mouth advertising. But most of
the world is involved in direct selling of some sort. Anything that’s not retail,
anything that’s not franchising is a form of direct selling and it’s
incredibly confusing because it doesn’t describe what it is that we do. So I’m
sorry. I’m sorry. Direct selling is nothing more than
confusing to the marketplace. So based upon the description I laid out for what
it is that we do MLM is a poor description. Direct Selling is a poor
description. Let me give you the best description in the world and I pray that
it can become the standard that we all embrace. That is Network Marketing. What
do we do? We are marketing products and services through a network of
distributors. And ever-expanding and ever-increasing in its
productivity network of distributors. We are using a network of distributors to
market products and services using word-of-mouth advertising. It is clearly,
network marketing is clearly the best description to try to define what it is
that we do. Now if we will all embrace this then we won’t have to say, when
people say, so what do you? What do you do? We wont to say, oh you know, like this
kind of company. Oh, you know, like that company. Oh, you know, like this
billion-dollar network marketing company or that billion-dollar network marketing
company. We won’t have to use names of companies anymore in order to describe
what we do. It’ll become like franchising. You’ll have retail. You’ll have
franchising. You’ll have network marketing as a distribution channel. Now
and I’m going to give one more thing that I think is going to offend some
people. There are some inside of the network marketing community that run
away from defining us as what we are. No, no we’re not one of those network
marketing companies. We’re direct selling company. Like they’re hiding from the
fact of what we are. We need to be proud of what we provide. Is there black eyes
from now and then with people with irresponsible claims on the product?
People with irresponsible claims on the opportunity. People who misrepresent what
it is that we do and say it’s super easy. When it’s not necessarily easy. It’s
challenging. It’s entrepreneurial, but you know it’s real entrepreneurial work.
But instead of embracing the fact that their network marketing. They try and
just hide it. No, we’re like this and they just try to describe
it under these more confusing rules. And they, at the same time,
they kind of say no we’re not like one of those network marketing companies.
When of course they’re a network marketing company. The sooner the entire
profession, the entire industry, all the companies represented say yes I’m a
network marketing company; yes I’m proud of it. Yes, for the average person with
entrepreneurial dreams it’s a better way. Yes, this is what we are. The faster that
happens the faster our entire profession gets standardized around the world. The
faster we stop attacking each other and trying to differentiate between each
other as far as what we are and we just bring products and services. We’re proud
of the fact that we use it through word-of-mouth advertising. We’re selling
quality products and services to consumers using word-of-mouth
advertising. We are building and expanding a network of distributors who
are doing the same thing and we are increasing through our leadership the
productivity of that network. So I hope that helped. I know it’s going to be
controversial, but if you know somebody that needs to see this go ahead
share this with them. Let them take a look at it. Maybe share it with your
company. Maybe shared it with the people who are
working inside of your organization that maybe aren’t just as proud of network
marketing as they need to be. Do we need to get better? Yes. Do we need to
improve? Yes. Network marketing isn’t perfect, but it
is better for the average person with entrepreneur dreams. Let’s put our
shoulders back. Let’s put our chins up and let’s go tell the world. Everybody
have an amazing day. I’ll see you next time. Take care. Bye bye. Hey my name is
Eric Worre and if you’re involved in the network marketing profession I want
to invite you to come to the Network Marketing Pro YouTube channel. Every week
we put out content on how you can become a network marketing professional. We have
tips, ideas, strategies, interviews with million-dollar earners in the profession.
Interviews with global icons like Tony Robbins or Sir Richard Branson. Lots of
different things that we provide. They’re absolutely free. Do yourself a favor.
Click on the link. Subscribe to the YouTube channel. Tell your friends to do
the same and I can’t wait to see you there.

100 thoughts on “We Are Not Direct Selling and We Are Not MLM

  1. In the rest of the world, i.e. outside of our profession, there is a major difference between the terms "selling" and "marketing." They are not the same nor should they be confused. This is perhaps why people get confused.

  2. Thank you Eric Worre for your explanation and the excellent work you are doing to improve our "Brilliant Compensation" way of doing business in helping people find a better way to improve their lives & the lives of others.

  3. Thank you Eric,  Now I am clear on what I do !!!! And it is so well explained I am proud to use your teaching and analysis on the business of "Network Marketing"
    Boy am I glad I subscribe to your forum

  4. Network Marketing- We are marketing a product and services through a network of distributors and
    ever expanding and increasing in its of productivity to market using word of mouth advertising.

  5. Eric's mistake here in using the word "distributors" It's not up to date in today's world. It use to be valid, not anymore. Most people don't touch anyone's products so how could they be "distributors"? I don't stock or distribute anything. He should redo this video without that old and obsolete term.

  6. Great video and explanation. No matter how you slice it, its a business model to make money. A lot of people in Primerica deny that they are a networking marketing company but if you break it down and look at it, it is network marketing with a twist. After 7 years with them, I have no issues calling it network marketing.

  7. Eric (& Colleagues) – why not "micro-franchising" as a way to describe it?  At least people understand a franchising model.  With NM, we are similar to a franchising model, without the onerous bricks & mortar, employee responsibilities, high entry costs, etc…

  8. Wonderful explanation of our Industry!👌👌👌
    Thanku you for sharing your views and opinions. All stuffs are very useful to us!

  9. Eric…You don't describe CDM-Consumer Direct Marketing the same as you do a multilevel level company, so you really don't do the Wellness Company as favors and WE do not have any distributors and we do not sell products to the consumer…But do go by word of mouth…So, don't confuse people as you called it because you are still doing the same…

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  11. This is wonderful. Congratulations on staying away from that despicable term. I mean, what's wrong with not wanting to have brick and mortar stores and using only "word of mouth" as a marketing strategy? With that said, for anyone interested I have a great business opportunity for anyone with a desire to make their lives more fulfilled and seeing more money than they can imagine. For just a small opening fee, a highly motivated individual (or individuals) should absolutely reply to me with their PayPal account details and then we can discuss my product and key selling strategies involved.

  12. Yes and how many people here have Sams or a Costco membership? It’s the same concept as network marketing BUT with a better return on your investment! Everyone on here is focusing in on the terms pyramid and MLM. Not the same these structures are set up for the top to make money, no chance for advancement and NO RETURN on your INVESTMENT ( yes all caps is meant to be loud).

  13. Is it like Amway ? Is it a computer business?
    Mark Yarnell defined this profession as “we are
    emergency retirement specialists”.
    But to be honest the guy who put me in charge
    was a very talented and wise man who wrote
    a very comprehensive book “ The 45 second presentation “
    His name : DON FAILLA// A remarkable manual to
    read and unleash your inner power knowing
    what & how to execute your entire business.
    Success comes when someone
    “ GETS IT “ once and for all …

  14. When someone asks you what you do, perhaps start with the why of your business. I'm in the wellness industry. I can say that I help families improve their health, income, and quality of life. And if they say how? I recommend nutritional products and services based on needs and I teach people to do the same thing and diversify their income.

  15. Perfect 👌 👌👌👌
    I was few months old in MLM INDUSTRY. Every day learn few New Important things from your Tutorial Video. Plz tell me the Way how can I get more & Fast Success in this Industry.
    Waiting for your reply.

  16. So if your business is network marketing…what are you marketing? What is the product you make so well that I should consider you over other competitors?

    Or are you a brokerage firm that functions to promote products of different producers?

  17. Eric, I recently started my own electronic warranty repair company & network marketing company. I am grateful, and proud of the time I have had in & around the network marketing industry! I am not ashamed to call my company a network marketing company because I know how powerful our system is! I have met some AMAZING people in my time in the industry. And I look forward to meeting many more! God bless you brother! I appreciate this channel so much!

  18. Your just confusing people man, what you do is mlm you can't deny that. Its like you are saying that you are not bald but you are.

  19. There is not a single network marketing company that is not an MLM. Sorry but, all network marketing companies are in fact MLMs. At least, as of current.

  20. What a fucking tool. Get the fuck off YouTube and stop scamming people you vile disgusting fucking parasite.

  21. so biggest pain in MLM is getting qualified prospects..SORTED! FREE-NO-COST,NO OBLIGATION prelaunch -Let this unique system do the sorting work for you www.1dayworkweek.biz/prelaunch/dolmen

  22. We call it FRAUD! We call it propped up by attorneys and lobbyists in Washington DC because of saturated market of prospects who are now wise to the fraud of MLM. Distributors are facing an informed public who want nothing to do with MLM. Or with the losers who are stupid enough to be involved. You will continue to have to grow the legal machinery to fight the lawsuits and fraud because the public will increasingly become aware. Eric, you can't walk back years of labeling by you and your peers because of an awake public. Guess you are stuck with the pyramid-ish perceptions, accurate as they are.

  23. I have always had great respect for everything you've done over the years but I have to disagree with your statement that we SELL products. It immediately turns people off. Especially those who are always saying they can't sell. We SHARE products and services through word of mouth advertising.

  24. What an amzing explanation and formula using in term of network marketing. Understandable and hopefully peoples understand that we are not MLM ! @ Eric Worre

  25. if you are ashamed, embarrassed, or otherwise unwilling to tell potential recruits the name of the company there is obviously a problem with what you are doing.

  26. Direct selling is directly from manufacturer to consumer??? Lmaoo imagine being this delusional – but please, tell me WHAT you do?

  27. sir, i want to educate people in my country about network marketing with a content on youtube that i'am going to make, can i use your material about all network marketing stuff in the video? i mean not all people in my country understand english, so i want to make it in Bahasa indonesia. in my own style using all the information that i got from your GO PRO book, and Nmpro channel.

    because educating people is what we do right?
    so can i?
    It would be really great if you have a reply on my comment sir.
    thank you

  28. Agree with all of what you said, however, you do realize your branding uses, "network marketing" as its tag. lol

  29. A rose by any other name is still a rose. MLM, under any semantic dodge is still a scam on the "reps" . . . . . . Try it, you'll see. These guys are the best salesmen in the world and they'll scam you good. The bull crap is getting so deep, my knees are wet.

  30. Hi Eric! Huge fan here.
    I'm currently developing a business in Network Marketing and I was wondering if there is a place where we can get some real statistics about network marketing?

    Thanks in advance and hope I can get a answer from you.

  31. I love network marketing. I am in one. People have a problem with not network marketing but with hard fucking work and will find all the excuses and bullshit in the world not to do it. People who embrace it, look at the huge upside potential – which is to be filthy rich.

    Those people who don't want to put in the hard work to become rich, they are better off working for someone.

    Network Marketing rocks!

  32. He's good. He should be a politician. But who cares what it's called? It's more important to understand how to sell yourself than the opportunity, product or service. No need for the semantics. He needs to explain why ninety-percent of the networkers fail. The faster that happens, the faster people will be able to succeed.

  33. Eric
    Its a hard one for us as in the UK we are governed by the DSA or Direct Selling Association so we just explain it how it is. Word of mouth advertising….

  34. This one of the most powerful videos you have ever done. I thank you for this video. Let's tell the world.

  35. Our team is [seeking|looking for} highly motivated [individuals|entrepreneurs] to help us kick off the launch of our new DNA Nutrition company. When you join our team, you will receive $8,000 worth of Eric Worre training included at no cost. If you are interested in learning more, please check out the link http://joinouremprire.com or text EZDNA to 313131.

  36. Our team is [seeking|looking for} highly motivated [individuals|entrepreneurs] to help us kick off the launch of our new DNA Nutrition company. When you join our team, you will receive $8,000 worth of Eric Worre training included at no cost. If you are interested in learning more, please check out the link http://joinouremprire.com or text EZDNA to 313131.

  37. Thank you Eric. Please come to Philippines 🇵🇭 to educate more people about Network Marketing

  38. For me bottom line is: This gives a chance to otherwise unqualified person to grow and get somewhere in life. So whether you call it MLM, Direct Sales or whatever fits your bill, it just gives a fantastic opportunity to middle class American to become financially free. Now all of these above presents also a weakness, because this kind of people are "easy quitters" too.

  39. Thank you sooo much Sir Eric Worre! This is On-point! I am a Filipino and I am not that good in English but you nailed it! You did answer my question on my mind awhile ago 😁 on HOW to ANSWER when people ask me what I REALLY DO (and this video appeared in my newsfeed😁) You are my Online Mentor! Thank you soo much! GOD BLESS YOU!

  40. I m looking for willing to do network marketing in behrain, Bangladesh,dubai
    Starting phase in these countries
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  41. Sir, what u say is correct but, the prospects just say it is chasing people and why should I do it.give me an answer for it.

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