Why optimizing your images is important – All-around SEO training

in this course we’ve discussed a lot of
aspects that are important for your site’s SEO however there’s one very
important aspect we haven’t talked about yet optimizing your images so that’s
what we’ll cover in this module in this lesson we’ll explain why images are
important and why it’s important to optimize your images let’s dive right in
whether you’re a blogger an online shop owner or you write articles for an
online magazine or newspaper you’ve probably thought about whether your
posts or pages need images the answer is yes there are three reasons for this
first of all images bring an article to life if you use images with care they
will make your text more appealing and they will help readers better understand
your article moreover well-chosen images can also backup your message images are
not only important for your readers they can also contribute to your website’s
SEO firstly since visual search is getting increasingly important images
could turn out to provide you with a nice bit of traffic secondly images
entice people to click your post visitor has to choose which site to
visit on Pinterest or Facebook they will choose one with an image that’s
compelling to them a post without images is even less likely to be picked up on
Facebook Twitter and Google so it’s definitely important to add images to
your posts and pages finally images are a very important aspect of a branding
strategy if you consistently use illustrations and photos that fit your
brand your audience will eventually recognize and remember your brand from
simply looking at your pictures once you have selected a nice and
compelling image the next step is to optimize it for use on your website but
why is it so important to optimize your images
well first of all it’s important to optimize your images for accessibility
reasons for example your users may have turned off images in their web browsers
or they could be using a screen reader because of any visual impairments to
ensure that no information gets lost in these situations you should always make
sure to add an image alt attribute also called alt text or alt tag to your
images this provides your visitor with a descriptive text if for any reason this
visitor can’t see the image we’ll explain more about this later on in this
module secondly image optimization is important for SEO as I’ve mentioned
before images can improve almost any poster page remember the saying a
picture’s worth a thousand words your article becomes a lot more
attractive with images by optimizing your images you provide both your users
and search engines with the textual description of the image we’ll discuss
how you do this further on in this module for now you need to know that
optimizing your images will not only increase accessibility but also your
chance of ranking in image search in addition you should make sure your
image is load fast after all loading times are incredibly important for UX
and SEO the faster the site the easier it is to visit an indexer site images
can really slow down your site that’s why you should resize your images and
serve them in the smallest file size possible but loading times are also
important for conversion according to a test by Google every two-second delay
can drop your engagement and affect your revenue by over 4% if you own an online
shop chances are that you have images on just about every page of your site if
you don’t scale and compress your images they can slow down navigation and make
people leave your site if you want to offer visitors a great experience and
improve conversion you should put some extra work into
optimizing your images now let’s summarize what we’ve learned
in this lesson it’s very important to add images to your posts and pages not
only because images for your articles to life but also because they improve your
SEO however it’s not enough to just add
images you should optimize them as well we’ve seen that image optimization is
important for accessibility SEO and conversion reasons that’s it in the next
lesson we’ll explain how you should prepare images for using your article

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